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Digital Video Recorders: DVRs Changing TV and Advertising Forever (Nab Executive Technology Briefings) Reviews
Digital Video Recorders: DVRs Changing television and Advertising Forever (Nab Executive Technology Briefings)
Four specific trends are driving the DVR industry: consumer content choice, consumer content control, personalization of content libraries, and the capability to transfer content from device-to-device and person-to-person. “Digital Video Recorders” features a macro and micro views of the already established yet still burgeoning DVR industry. As part of the NAB Executive Technology Briefing series, this book gives you a wealth of market knowledge, business models, case studies, and industry insignts
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Tags: Advertising, Briefings, Changing, Digital, DVRs, Executive, Forever, Recorders, Reviews, Technology, Video
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A good read and a handy reference,
The author has done a wonderful job of writing an engaging book about the history and future of DVRs. This book is insightful; it starts by providing a good industry reference point and expands to address the business models, impacts to traditional advertising, and future growth of the industry. I found it to be a good read and a handy reference. This is a great book for anybody in the Broadcast, Cable, Direct Broadcast Satellite, IPTV or other related media industries.
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|Must Reading in the DVR Technology Space,
Just finished reading and I must say Jimmy Schaeffler has done a great job of capturing the DVR market space from both its current and historical viewpoints. I’ve ordered 25 more copies for various team members and I’m making it a “must-read” for all outside marketing agencies working with Digeo, Inc. as we continue to evolve our MOXI HD DVR experience.
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